Saia Latu is the Founder, CEO, and General Manager of TROW Group. With more than two decades of experience in deconstruction, civil infrastructure and maintenance, Saia is the driving force behind the TROW group of companies. He believes in maintaining great relationships with his customers who trust and rely on him to provide right solutions to their problems. 

Saia’s focus is to create a circular economy where business can benefit and help the Pasifika community to provide support and opportunities to people who wouldn’t normally have them. This includes helping new and struggling businesses get on track as well as giving back to communities with his time, ideas and support, and recycled/up-cycled materials.

Born in Tonga, Saia grew up in south Auckland and left school in fourth form starting work at just 14.  His strong work ethic helped him overcome the struggles in life experienced as a youth. Every opportunity he took was hard fought for. Saia knows that there are many others like him who just need an opportunity to show what they can do. It motivates him everyday in everything that he does to create growth and opportunities for others.


The Spinoff: Turning tragedy and trash into business triumph; The Saia Latu story

SCOOP: Winners Announced At Pacific Business Trust Awards 2020

November 16, 2020.

Celebrating the achievements of Pacific business and business leaders in Aotearoa, the awards shone a light on impact-led businesses bettering their communities. In a unique year, Pacific Business Trust acknowledged the hard work and sacrifice of the Pacific business community…

Our Auckland: Deconstruction: a blueprint for zero waste

October 06, 2020.

When Saia Latu was approached to help replace roofs damaged by cyclones in Tonga, he wasn’t sure where to begin.

He got the strong feeling that he could find a new way to rebuild communities without the traditional waste involved in a construction project. So, he started doing research on demolition…

TVNZ: Pop-up market to help Pasifika businesses hit by Covid-19 kicks off in West Auckland

October 04, 2020.

A groundbreaking vision to help Pasifika businesses and people hit hard by Covid-19 is about to kick off in Auckland.

Dozens of small and start-up businesses are being offered temporary free space at a venue which will feature a market and wraparound services for the community…

Stuff: From Piha to Tonga: One man's mission to put roofs over heads with demolition waste

Oct 02, 2020.

Saia Latu had been away from his homeland Tonga for 20 years when he suffered the tragic loss of his brother in a car accident. He returned to the Pacific to care for his elderly father and in his grief, realised he’d lost touch with his faith…

Newshub: Coronavirus: How former world discus champion Beatrice Faumuina is helping Pasifika businesses amid COVID-19 crisis

April 04, 2020.

Pasifika businesses are being severely impacted by COVID-19, but the Pacific Business Trust says they’ve been slow to ask for help.

A month ago, Saia Latu’s business – a deconstruction and salvaging business, owned and staffed by Pasifika – was in full swing…

Papa New Guinea Today: Tonga desperately needs money and building materials, 'not teddy bears'

March 01, 2018.

South Auckland builder Saia Latu hails from Tonga and flew over to help in the cyclone’s immediate aftermath.

Now back in New Zealand, Latu was coordinating containers of aid and teams of building experts to send to Tonga. He had already shipped two 40ft container loads of building materials, machinery, and furniture for schools since the cyclone…

Stuff: West Auckland locals Joe Vagana and Saia Latu make a difference

December 06, 2017.

Former Kiwi player Joe Vagana is part of a team taking on international construction giants with his company Trow Group.

The civil contracting and machinery hire company manages million dollar projects across the Auckland and Waikato region…